Malcom Gladwell

Malcom Gladwell is talking about what the American people want, and how things are decided, and how companies compete in the most simple way possible. He uses the example, Spaghetti Sauce. He basically explains that there is no good type, bad type, one type of spaghetti sauce, there is only one type of  spaghetti sauce for each person. It is someones preference. There is no good or bad, just someones preference. Items like that are on a horizontal plane. I personally liked the video, it was easy to follow and made things a little more simpler.